TNW provides world-class intellectual property legal services. We re-crafted their brand identity & redesigned their website to be on par with their acclaimed expertise.
With an aged brand identity and a website that didn't inspire confidence, TNW approached us to ensure their outward identity reflected the quality of their team and services.
IP lawyers are basically mythical creatures — part legal counsel and part scientist. In other words, they're intimidatingly smart. TNW doesn't let that go to their heads, and prides themselves on balancing their impressive expertise with an approachable attitude. They consider themselves more than just legal counsel. They work as part of your team, providing solutions and strategies from R&D through end-of-life-cycle.
We created a new brand identity to reflect both the expertise and human-driven approach TNW is known for. Confident, but never distant. Smart, but not arrogant. Approachable, while never casual.
Using a balance of humanist and geometric forms, we created a typographic palette capable of communicating both brand beliefs and technical details.
The brand colors lean toward the technological, while ensuring a firm grounding in legal confidence through judicious application and proportion.
The finely tuned brand elements all come together on TNW's new website. Its unique grid, paired with a focus on clean, simple messaging inspires confidence as the user flows effortlessly throughout the site.
We added a final layer of interactive fit and finish to bring the site to life. Things like a dynamic page loader, entrance/exit transitions and refined hover animations make the site and TNW's new brand memorable and engaging.
It's always a luxury being able to redesign a brand and a website in the same pass. When done right — like TNW — it creates a consistent, compelling experience that speaks volumes about a brand to its audience. Kudos to TNW for being a great client and letting us create with them.
We hired Dinng for a rebrand and new website. The finished project was impressive; we feel like Dinng really captured who we are as a firm. As much as we like our new website, the real wow came in the form of unsolicited compliments from clients and other attorneys.
I want to put a din[n]g in the universe.