Utah′s premiere theme park was long overdue for a website refresh. We re-architected & redesigned it from the ground up for a fun, mobile-first experience.
To coordinate with the opening of their new world-class mega coaster, Cannibal, Lagoon enlisted us to create a website that captured the memories and excitement of a day at the theme park.
Our first priority was identifying and accounting for visitor goals and expectations. Confusion around purchasing tickets, park hours and ride minimum heights were hurting online sales and damaging digital brand confidence.
To start, we re-architected the site for a more intuitive flow and added distinct buttons to buy tickets or season passports to drive online sales — which were under-performing compared to industry standards.
Park hours and current weather conditions are top-of-mind for both season passport holders and single day visitors. We integrated the current temperature and schedule into the top of every page in a small hours & forecast information bar. Expanding the bar reveals an in-depth forecast and schedule for upcoming days, making sure everyone knows what to expect.
Lagoon's Mobile traffic was over 50% when we started the redesign and steadily moving north. We designed and developed every aspect of the site for an optimized experience, regardless of device size.
We built a custom ride list where visitors can filter and sort by convenient attributes such as thrill level, splash level and minimum height requirement. With this tool, families and thrill junkies alike can easily map out their day in the park. Is there time for Cannibal after Jimmy rides the Merry-Go-Round? Yes!
We designed new ride detail pages to give visitors key information for every ride — including the ride location, requirements and key statistics — and highlighted fun facts with custom, animated icons.
We had a blast redesigning Lagoon's site. Keeping track of the site's huge amounts of information, from calendars to splash zones, proved to be a large undertaking. Lagoon's team was always on-point and timely, which made the process much easier.
Working with Dinng was an enjoyable experience. The team communicated well, and was very receptive to our needs. Dinng developed a practical and easy-to-use website while maintaining elements of excitement and fun that Lagoon's website deserves.
I want to put a din[n]g in the universe.